We are seeking an experienced Meta Ads Specialist to develop, launch, and optimize paid advertising campaigns on Facebook and Instagram for our credit union. This is a long-term, part-time contract position for someone who understands how to generate qualified leads, increase brand awareness, drive website traffic, and support membership growth through strategic digital advertising.
The ideal candidate has experience managing Meta Ads Manager, understands audience targeting and campaign optimization, and can consistently deliver measurable results while working within budget.
Responsibilities
Plan, build, launch, and manage paid advertising campaigns on Facebook and Instagram using Meta Ads Manager.
Develop campaign strategies focused on membership growth, loan promotions, community events, financial education, and brand awareness.
Create and manage custom audiences, lookalike audiences, retargeting campaigns, and geographic targeting.
Write compelling ad copy and recommend creative assets that improve engagement and conversion.
Conduct A/B testing on ad creative, headlines, audiences, placements, and calls to action.
Monitor campaign performance daily and optimize for key metrics including CTR, CPC, CPM, conversions, and ROAS.
Install and manage the Meta Pixel, Conversion API, and event tracking where applicable.
Provide recommendations for campaign improvements based on performance data.
Prepare monthly performance reports with insights, recommendations, and key metrics.
Collaborate with our marketing and graphic design teams to ensure campaigns align with our brand and marketing objectives.
Stay current on Meta advertising best practices, platform updates, and privacy changes.
Qualifications
