## Overview
Cachet is a personal branding platform for high-achieving professionals — executives, entrepreneurs, industry leaders, and experts who have serious credibility in their field. These experts are looking to establish their reputation and share their knowledge/story with their audience by turning their expertise into premium, engaging content. We're looking for a true storyteller to turn an expert's raw knowledge and personal experience into premium long-form educational guides.
This is nonfiction, educational content — readers walk away having learned real frameworks, methods, and skills. It should be written in a personal, narrative voice that is engaging, not just informational, and it should never read like a textbook or corporate marketing copy. The best guides feel like the expert is sitting across from you telling you exactly how they figured this out, not lecturing you from a slide deck.
This is an ongoing role. As we onboard new experts across different niches, we'll need guides produced on a recurring basis. If you're a great fit, there's consistent work here.
## What You'll Be Doing
- Receiving source material from the expert (their knowledge, personal stories, tips, frameworks, methods, etc.)
- Weaving that material into a guide that teaches real things but reads like a story — personal, specific, and engaging, not generic or textbook
- Structuring and writing the guide content (8,000 to 12,000 words per guide)
- Capturing and adapting to each expert's individual voice and personality — every guide should sound unique to the specific expert
- Delivering clean, formatted copy ready to hand off to a designer
- Incorporating feedback and revisions promptly
## What We're Looking For
- Proven experience writing nonfiction narrative — personal essays, memoir, long-form profiles, Substack-style writing, or similar. This is nonfiction storytelling, not fiction.
- This is NOT a fit for writers whose background is primarily marketing copy, ad copy, or business/technical content — please don't apply if that's your main experience
- Strong command of English with a genuine feel for voice, pacing, and personal narrative
- Ability to distill information and extract story from raw material and shape it into something engaging — not just organize and summarize
- Organized and communicative — you ask good questions upfront rather than guessing
- Portfolio or samples of previous narrative/storytelling work are required
## Deliverables
- Fully written guide copy (approx. 8,000–12,000 words depending on content density)
- Structured document with clear chapters, sections, and hierarchy ready for layout
- Up to 2 rounds of revisions included
## Budget
Fixed price per guide, depending on length and complexity. Please submit your per-guide rate with your proposal. We're looking for a real storyteller who can deliver consistently; budget is flexible for the right person.
## To Apply
Include 2–3 samples of nonfiction narrative writing — personal essays, profiles, ghostwritten pieces, or similar storytelling work. Please do not send ad copy, landing pages, or marketing collateral as samples; that's not what this role is. Tell us briefly about how you'd approach turning someone else's raw knowledge and story into a guide in their voice.
If interested, you must respond to this job posting by including the word "Rocket" at the top of your cover letter.
