We’re launching a new feature within an established digital wellbeing platform used by employers, insurers and wellbeing programme participants.
The feature is a digital companion that supports users throughout their personal wellbeing journey. Rather than acting as a chatbot, the companion delivers contextual guidance, encouragement and recommendations based on predefined interaction flows.
The project
We’re looking for an experienced UX writer or content designer to create the conversational copy for the digital companion.
Working from detailed interaction templates, you’ll write the companion’s side of each conversation, ensuring every interaction feels clear, supportive and motivating while remaining consistent with our brand voice.
Example scenarios include:
* Inviting a user to join a step challenge
* Reminding someone to log a healthy habit
* Helping a user overcome common barriers to behaviour change
* Providing personalised insights based on wellbeing data
* Signposting relevant content or programmes
* Celebrating progress and milestones
The conversations are template-driven rather than AI-generated, so the challenge is creating copy that feels natural, empathetic and engaging across a wide range of user journeys.
Deliverables
You’ll be provided with:
* Conversation flow templates showing every interaction path
* A voice and tone guide
* Product and feature context
You’ll produce:
* UX copy for each interaction within the templates
* Alternative wording where appropriate
* Recommendations for improving clarity or conversation flow where you identify opportunities
Ideal experience
We’re particularly interested in writers with experience in:
* UX writing or content design for mobile products
* Conversational UX or digital assistants
* Behaviour change, engagement or coaching content
* Healthtech, wellbeing, insurance or other regulated industries
* Writing empathetic, inclusive copy for diverse audiences
We’d love to see examples of relevant work, particularly:
* Mobile app UX writing
* Conversational interfaces
* Behaviour change or coaching content
* Wellness or healthcare products
Please also indicate your availability and day rate or project rate.
